Work
I build things: companies, digital products, physical products and whatever else seems worth making.
Most of my time goes to Whitespace, which I co-founded and have built over many years. We build and operate digital products. We are about fifteen people, with different backgrounds and skills, and most have been with us for years.
My work there is broad: product, design, technology, economics, organisation and how we work.
Whitespace is distributed. We work across countries and time zones, and people have a lot of freedom in how they do their work.
I still spend much of my time building products, tools, systems and experiments. AI is part of that now - in the things we build and in how we build them.
Varves is where I get to work with something tangible. Materials, shape, production, details — and eventually something you can actually hold.
Bror is my holding company. It holds investments, but it is also where projects and businesses in publishing, design, software, data and e-commerce take shape.